Lifestyle photography is a type of photography in which the photographer takes pictures of people living their daily lives. In this style, the subjects are not necessarily posing for the camera or even looking at it.
The photographs may capture an everyday moment within a defined setting that is typically naturalistic and captures “slice-of-life” moments through candid photography.
Lifestyle photography can originate from a picture or video shoot and is generally shot in a home or work setting, including public spaces.
The style has evolved to match the needs of today’s media outlets which require images that are quickly produced, easily edited, and optimized for both print and digital platforms.
As a result, the lighting techniques used by lifestyle photographers have become more sophisticated as they must compete with natural light that exists in the location where the pictures are taken and compensate for incandescent indoor lighting conditions that vary from day to night.
In addition, lifestyle photographs now incorporate outdoor settings that might necessitate working at higher ISO values, thus requiring lenses capable of zooming.
From a post-production perspective, lifestyle photographers must be highly skilled in Adobe Photoshop, one of the most popular photo editing and compositing applications.
In contrast to capturing a series of photographs over a period of time in a controlled studio setting, lifestyle photography often demands photographing in various locations within a given timeframe, so mobility is also crucial.
This requirement for portability compels many lifestyle photographers to invest in lightweight camera equipment that can be easily moved from location to location while affording them the flexibility to create images that look natural.
Why choose lifestyle photography?
Lifestyle shooting allows marketers and advertisers to show off products without imposing artificial poses on them. For ex. Clothes can be shown in an off-duty context, and products can be presented in a less artificial setting.
It is also possible to show people’s lifestyles and their relation with the products by using this type of photography. This type of advertising has proven to be quite effective.
Publishing houses use lifestyle photography to enliven books or brochures. Event organizers select this style over regular photoshoots as they provide visitors with more personal memories.
Why is lifestyle photography so popular?
So, what exactly makes this kind of photography so popular? Firstly, there are no constraints regarding locations or timeframes since these shots are not staged productions but rather real-life images where the concept itself must evolve organically.
Another reason for its popularity is that lifestyle shooting often involves many locations within a given timeframe, meaning mobility is essential for this type of photography.
The aim is ultimately to create images that appear as natural as possible rather than staging them artificially following creative concepts carefully executed by professional photographers with plenty of experience behind them.
Points to Remember as a Lifestyle Photographer
As lifestyle photography is about keeping it natural, the most important aspect for any lifestyle photographer is the surroundings. When shooting, you must remember to play with time and light. This helps you to stay true to the situation under consideration.
The perfect example of a shoot is the autumn season. Imagine leaves in hues of red and yellow, freshly raked on the ground. It is every kid’s dream to just jump onto a pile of crunchy leaves. How would you capture this moment? Well, you would probably take a shot whilst the sun is bright and shining to create a balance of colors.
In the field of lifestyle photography, it is beneficial to keep a personal touch with your subject. The best way to do this is to get to know your model. Learn about their likes, dislikes, hobbies, etc.
Learn their story because everyone has a story behind them. By doing so, you will be able to incorporate a few things to make the shoot fun, happy, and filled with character.
Even though lifestyle photography is not absolutely authentic, it is vital to bring that element of authenticity despite being staged. But, how do you do this? Well, you can have your subjects dress up in everyday wear.
In terms of setting, keep it a little messy. Not everything in a shot is supposed to be perfect. In fact, it is this imperfection that results in a great photo.
Lifestyle photography is not a single take shot. As human behavior is unpredictable, it is important to be ready, because that perfect moment can occur any second. As a photographer, you have to be patient and know that the opportunity for the perfect shot will occur.
Don’ts of Lifestyle Photography
Lifestyle photography, as we know, is about capturing candid moments. Thus, the most important rule is not to pose for the camera. Posing for the camera makes the photo look unnatural.
Further, many subjects feel nervous when the camera is directly in front of them. Hence, it is essential to remember that you place the camera to allow the model to be natural. This guarantees you the perfect shot.
Make the Shot the Priority
As a lifestyle photographer, it is vital to keep in mind the comfort of the subject. Therefore, you should plan your shoot around them and click photos of their everyday life.
Some ways to do this are by asking them to wear their everyday clothes, not designer brands that they might not feel comfortable in. In short, your subject should be your number one priority.
Avoid being Narrow-Minded
Being a lifestyle photographer, you should be open-minded and broaden your horizon. This enables you to get a more extensive and complete picture.
For example, do not just click photos of one element. Instead, take photographs of multiple elements in the same room to help you to create a story.
Further, this lends cohesion to your images. Another way is to look at things from different viewpoints. Perception is a crucial element in the field of photography.
Lifestyle photography is about taking snapshots of the unexpected. The best way to do this to engage your subjects. In simpler terms, plan activities that keep your models involved.
This helps you to capture moments while the subjects are playing a game, or are engrossed in a conversation filled with laughter at the table. The main motto is to keep it fun, happy, and fresh.
Gearing up for your First Shoot
As a lifestyle photographer, you need to gather your equipment so that you are shoot-ready. But the question is – what do you need to take your first shoot? Well, the answer is here. Below are the key things to consider before shooting.
ISO, in the field of photography, represents the brightness aspect of your photo. When capturing your candid photos in a bright, well-lit area, it is important to maintain a low ISO. For a dark setting, a higher ISO is ideal. Consider purchasing a camera with good ISO settings to help get high-quality images.
Lenses play a vital role in lifestyle photography. Therefore, it is essential to have two main types of lenses as a photographer: Prime and Wide Angle Lenses. The ideal size for a prime lens is 50mm, and this is a must-have. Further, a wide-angle lens helps capture the more significant part of the shot.
In photography, aperture refers to the opening of the lens to allow light to enter the camera. In lifestyle photography, your aperture size depends on the quality of the image. For example, if you are going for a blurry effect, it is ideal to have a low aperture number i.e, F-number. So, the best way to find the right fit is to experiment with different F-numbers.
Summing things up
In conclusion, lifestyle photography is the art of clicking everyday, ordinary situations and transforming them to tell a story with just a photo.
It aims at capturing something ordinary and presenting it extraordinarily. The subjects range from children to families. Who knew that simple things could also look fancy?
With the help of the tips and tricks mentioned, you are sure to master this trending art form. So grab your camera and get ready to delve into the world of lifestyle photography.
Amanda has a deep interest in the history of photography which drove her to incorporate historical articles on the website. According to her, we cannot speak of photography in the present without acknowledging photographers’ works in the 19th and 20th centuries.