How to get Photography Clients

How to get Photography Clients | Factors to consider in 2021

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Whether you are a beginner Photographer or a veteran – we all have faced situations when we are facing trouble finding clients. When I began my Photography career years ago I too faced a similar situation and tried a lot of things to see what would work.

Over the years I have gained a lot of experience working with clients and there are things that help me get new clients even now. Below are my recommendations that you should surely try if you are wondering how to get photography clients.

Ways to get Photography Clients

Create a Photography Portfolio

A photographer should have something presentable on the web before suggesting themselves to somebody else. Your photography portfolio can be a website or a blog. You can also use Flickr, Unsplash, or create a YouTube channel with examples of your work in it.

People will use these sites to judge whether they want to trust you with their assignment or not, so you need to show off your best work to make sure they trust you with theirs.


Instagram can be very useful

Suppose you want to market yourself on Instagram. In that case, you need to post unique photos that people are interested in looking at for a long time, which is why common images won’t cut it due to viewers’ high competition and low attention span.

A good Instagram account would show off your photography skills and create a rapport with people who follow you.

Your Instagram account can be used to market yourself when your online portfolio is complete and ready for business. However, it can also work as an alternative portfolio that a client can easily go through.


Network using LinkedIn

LinkedIn is one of the best sites for networking and marketing yourself since it’s used by many professional users worldwide. This means that if you market yourself properly, you can reach a wide array of people. 

If you go to someone’s profile, there is an option to “view all connections” underneath the message button. If you do this, you’ll see options for messages that say “I’d like … “, or “Can we talk?” You can generally get in touch with whoever you want through these messages.


Sell Photos to Blogs or Websites

This can be super easy – just look around the web for sites that are talking about things related to what you take photos of and then contact them to see if they can use your photos. Editing the photo slightly (or using a different sized image) is always a good idea, just in case it’s needed.


Offering Photo Editing Skills with Freelancing

While not exactly Photography, if you are looking to make some money and have good editing skills then you can always become a freelancer. Platforms such as Fiverr or Upwork would be the place to start.

Many brands often want images to be professionally edited – this could be for stock photography or product photography for eCommerce platforms among other things.


Teach Photography Online

If you’re a little more confident and experienced, you can use some of your best photos to make a few tutorials or put some video content on YouTube or Skillshare. You could even try monetizing the videos if it looks like they’ll get enough hits – but beware that this will be hard work.


Teach Photography Offline

If you know a thing or two about Photoshop, you could also try teaching Photoshop classes at your local education centers (schools, colleges etc) – it’s a great way to earn a bit of extra money.

You’ll probably need some kind of certificate to prove that you’re qualified enough to teach people and lessons can be quite time consuming. It’s a good idea to advertise the classes and then normally you’ll need to set aside around 6 hours of your time per week, depending on how many students enroll.


Take Photos that Journalists or Newspapers want

Journalists really appreciate free photos – sometimes – if their budgets are tight, but don’t expect every journalist to thank you for your help. However, if this is something you really want to do, you need to have a unique perspective and a unique sense of style.

When a journalist asks for a photo of something, it’s likely going in an article – so make sure it’s something they can use. The odds are that you might be able to get one on board as a client for more images in the future.

For example, some journalists will offer up to $500 per photo that they print in major publications like the New York Times or Time magazine (for international distribution). If you can develop your style and make sure it’s unique, there are sometimes opportunities like this available.


Work with a Band / Individual Musicians / Drama Teachers

When I was studying at high school, the drama teacher used to hire photographers for the end of year night. She used to get photographers in from the local paper, so all the kids would have their 15 minutes of fame with their names in print.

The dramatic arts are still a prevalent art form, and even acting schools occasionally want photos of their students. If you develop your studio lighting skills correctly, you should be able to take pictures of performances that are more flattering than the ones taken by amateurs.


Impress New Clients and Reward Returning Ones

It’s likely that some of your clients will go above and beyond what they’re paying for – whether because they’re really nice people or because they need to use their good photos as part of their own portfolio.

You should offer some sort of free service to your loyal customers that is only available for them, or sometimes produce something unique that they can use.

For instance, you might agree to take the head shots for musicians on tour if they make a special poster using some of your photos (or vice versa). If you’re feeling really generous, you can produce something for their family or sell prints to them at bulk rates.

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